There is no doubt at all about it, the internet has enabled new and small business owners virtually no limits when it comes to reaching their customer base and growing their business.
If you are starting a business and have not yet considered your online presence, now is the time to begin.
A business without internet presence is only reaching a small fraction of its potential market. Just think of how many times you yourself turn to the internet to look for something, search for an answer or to purchase an item.
No matter what industry or service, the returns on investing in building even the most basic informational website providing details of your services or business along with your contact details alone will make a vital difference.
With a few clicks here and there, a fully functioning site with an online presence will allow customers to buy products or services from any location in the world, wherever they themselves are.
But it doesn’t stop there.
Starting and running a business has been made easier all round thanks to the consistent development and growth of the internet.
Orders can be placed quickly and conveniently online speeding up the order and delivery process significantly. In today’s ‘want it right now’ world, waiting is not an option people are happy to accept.
Accounting and paperwork has been simplified, with simple and quick answering of any accounting faqs enabling quick, up-to-the-minute updates and communication.
In fact, communication between businesses and all their contacts, from their customers and suppliers to accountants and clients, has improved dramatically thanks to emails, online calls and video conferences.
Gone are the days of waiting for letters and trying to send and receive faxes. Even meetings have developed greatly through the ability to use Teams or Zoom. Time is money, after all, so by removing the previous time needed for communication, productivity has risen dramatically. This is not to mention the convenience of bringing together people from different time zones, areas or with varying accessibility together more easily.
The internet has also aided the development of a weighted economy. The ability to set up an online business or service has seen a rise in the world of entrepreneurship. Many more people now are setting up in business in order to work for themselves and create their own income streams without having to rely on an employer to pay their wage and give out the orders.
Of course, this dependency on the internet does not come without its problems. Technology is not without its faults, despite its advantages. It is terrifically convenient, except for the times it is not. And technology can and does go wrong.
A reliable broadband connection can undoubtedly be of substantial benefit. Any experiences with problematic providers can result in repercussions for your business that you could do without.
Continuous issues such as broadband dropping, website hosting problems or crashing sites will create a knock on effect on the overall business.