Marketing your small business is the essential part of making it a success, its all well and good offering a great service or product, but if people don’t know about it then they will not spend their money buying it! Whether it’s sending out a newsletter or creating a real estate crm, here are some tips to get your business marketing done with maximum effects:
The trial and error process
New businesses can have teething problems which are to be expected in your early stages but they can happen later down the line too. You should always be trying and testing new marketing methods to stay ahead of the pack.
There is a multitude of options that can help steer your business in the right direction and broaden your horizons in your consumer market, check out some of our top tips.
Website and social media presence
If your business does not have its own website and is not on social media platforms then it is way behind the times. Not sure where to begin or what you need? You can get a basic website design and build with full guidance on using your new website and keeping it running for relatively low cost.
Billions of people use social media each day. It is also free to use, you can spend money on ads etc that will help you market your small business.
Make your small business easy to find, be accessible and try to interact with your audience in whatever way possible.
Give them free, useful content that will build up a foundation of trust between you over time, the only limits in this sense are your imagination!
Mailing lists
Everybody has access to the internet these days and most websites/ apps require an email address to be a member.
You could do a free giveaway where people have to sign up with an email address and deliver discount codes for your product or service exclusively through emails.
This strategy will create an invaluable list of specific leads that you can then market and tailor your content towards.
People will not willingly give their email address to you for no reason though, there has to be something in it for them too!
Build rapport
There is no better way to advertise your business than through the word of mouth, so focus on giving all of your clients the best possible service. Go above and beyond, ensure you deliver above their expectations and they will tell everybody how good your service is.
Another fantastic thing about word of mouth is that when your customers share their experiences with your brand, the people listening to them are more likely to trust the information as it is completely unbiased.
This is much more effective than direct advertising and delivering the best possible product in terms of being polite, thoughtful and with manners costs you no extra!
Network with other small businesses
Look into what local business network groups are in your area and join them! It’s as simple as that, you can’t know enough people in any industry.
What starts out as a business acquaintance can often flourish into fantastic friendship, business network groups are also a great place to pick brains of people who have gained a lot of experience in making a small business successful.
Befriending such people can help you avoid a lot of pitfalls!
